Online retailers have plenty to be thankful for today after deal-seeking shoppers pushed Black Friday web sales to unexpected heights.
Web sales totaled $3.34 billion for the day, up 21.6% from the day after Thanksgiving last year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe Inc. That total exceeded Adobe’s projection of $3.05 billion in Black Friday e-commerce sales by $209 million.
