Bed Bath & Beyond hopes its newest acquisition will help it “get personal” with its shoppers.
The home goods retailer has acquired PersonalizationMall.com, a pure play retailer that creates customized merchandise and gifts, for approximately $190 million in cash. Bed Bath & Beyond expects the purchase to expand the breadth of its growing product personalization category, and expand its portfolio of differentiated merchandise that commemorates milestone events and special occasions, such as weddings, birthdays, holidays and the welcoming of a child.
