Retail industry insiders this year have been referring to the five-day sales period between Thanksgiving and Cyber Monday as the Turkey Five. But Amazon.com Inc.’s use of the term could mean something else altogether, as Internet Retailer estimates consumers spent nearly $5 billion with the largest e-retailer in the United States over the five-day sales period.
Amazon hasn’t released sales figures for the holiday weekend, and isn’t likely to, but Internet Retailer conservatively estimates transactions on Amazon accounted for 37% of online sales in the United States measured from Nov. 24-28.
