With consumers continuing to drive change in retail, is your technology fit for the future?
The Store of the Future
One of the biggest trends in retail over the last couple of years has no doubt been the rapid and continuing convergence of digital and physical channels. Done well, channels merge into a single, seamless, branded shopping experience for consumers. Done not so well, it devolves into a convoluted, frustrating customer experience, and one for which new shopper generations like Millennials have very little patience.
