Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.
Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”
The report, from brand loyalty agency Bond Brand Loyalty and Visa, captured responses from more than 28,000 consumers in the United States and Canada.
