Several Alibaba executives, including chairman Jack Ma, made a sign of nine by hand when the Singles’ Day sales started at 12:01 a.m. Wednesday in China, suggesting they hope sales could top 90 billion yuan ($14 billion) in this 24-hour online sale event.
Although Alibaba Group Holding Ltd. didn’t publish estimates for Singles’ Day sales, $14 billion seemed achievable for Alibaba, which generated $9.3 billion sales on the same date in 2014.
