Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most solutions ran solely on a USB stick with a media or DVD player.
However, those solutions provided the kindling for the digital signage firestorm we are witnessing now that greatly enables businesses to craft immersive, profitable and innovative retail experiences.
