Online retailers and discounters have taken their toll on many brick and mortar stores. Macys, JC Penney, and Kohl’s are closing locations and the Limited is going out of business altogether.
You might be worried that you are next, especially if you are seeing fewer customers walking into your store.
The fatal mistake you can make in a retail store isn’t that you don’t have an app or a Big Data strategy.
It isn’t that you don’t have an endless aisle of online products, magic mirror kiosks, or robots that talk.
