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What Retailers get Wrong about Tourists

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every part of this world does things differently.

It’s this drive that helps tourism make up a substantial portion of the world economy. Before the pandemic, tourism spending was 10% of global GDP and accounted for one quarter of new jobs. Now as forward bookings start to reach pre-pandemic levels again, the opportunities for retailers in this space are huge. But far too many are missing out.

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