Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping.
However, retailers need to think critically about how AR can support their unique product assortments and brand experiences — or run the risk of it being redundant, or even worse, frustrating for the consumer.
