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Why Retail Brands Need to Collect Their Own Data

June 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Not only will this help them strengthen their ability to create highly personalized experiences, but it also will help build more trust with their customers.

Collecting Your Own Data

Brands are likely already collecting their own data in some way from their websites or apps. This data typically falls into one of two classifications: zero-party data and first-party data.

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