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Has IKEA Revolutionized the Retail Experience With Roblox?

In an innovative move that merges reality with the virtual gaming world, IKEA has announced that it will pay a limited number of Roblox players £13.15 or €14.80 per hour to work in its virtual store experience, called “The Co-Worker Game.” This unique in-game experience is set to launch on June 24, offering players a chance to engage with IKEA’s career philosophy in a digital environment.

The virtual store allows players to “live their home furnishing dreams,” and 10 of these players will actually be paid to work virtually within the game. Applications for these roles opened on June 3, 2024, and will be accepted until June 16. Applicants must be at least 18 years old and reside in the United Kingdom or Ireland.

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