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Target to roll out generative AI chatbot for store employees

June 20, 2024


Target’s in-house technology team developed the Store Companion chatbot in about six months by using frequently asked questions and process-related documents from stores across the U.S.

“We know technology will continue to play an outsized role in the future of retail — for our team members, our guests and our business,” Chief Information Officer Brett Craig said in a statement. “With that in mind, we’re continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at Target to life.

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