“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are increasingly using their wallets to make an impact.
In response, emerging brands and designers seeking to embrace consumers’ heightened desire to be global citizens are not only prioritizing sustainable practices; they’re also embedding themselves into local cultures and communities.
