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AI: Hype vs. Reality

May 23, 2024


TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.

Despite being the shiny new object d’jour, AI and its halo of promises are not immune to this conundrum. Many retail leaders keep asking if the juice is worth the squeeze, especially around the cost of implementing AI into their businesses, not to mention the time it takes to implement and the potential disruption to team focus.

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