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Category: Customer Engagement


Customer Engagement, Customer Experience

4 Ways To Retain Your E-Commerce Customers With Personalization

May 18, 2018

Via: The Retail TouchPoints Blog

When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of […]


Customer Engagement, Customer Experience

6 Trends to Win Customers

May 15, 2018

Via: Independent Retailer

A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store. Independent retailers know that an online presence is important. According […]


Customer Engagement, Customer Experience, Retail Types, Stores

Macy’s buys Story pop-up concept

May 2, 2018

Via: Retail Dive

In buying Story, Macy’s isn’t just buying an interesting retail concept — it’s also acquiring an executive who can help propel its store experience initiatives, similarly to how Walmart bought an e-commerce innovator in Marc Lore through its acquisition of […]


Customer Engagement, Customer Experience, Others, Tech

The Retail Customer Experience Is Changing. Is Your Brand Ready?

April 30, 2018

Via: The Retail TouchPoints Blog

Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to […]


Customer Engagement, Customer Experience

Amazon’s Latest Delivery Spot: Shoppers’ Cars

April 25, 2018

Via: Retail Info Systems News

Last year Amazon debuted Amazon Key, allowing some Prime members to receive Amazon deliveries in their homes through keyless access. Taking the concept one step further, or perhaps one step back, the e-commerce giant has announced that Amazon Key now […]


Customer Engagement, Customer Experience

Targeting Gen Z: Who Are They and What Do They Want?

April 24, 2018

Via: Independent Retailer

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make […]


Customer Engagement, Customer Experience

Amazon expands Prime Wardrobe

April 13, 2018

Via: Retail Dive

Amazon launched its try-before-you-buy service last year, a shot across the bow to Stitch Fix. Both attempt to rationalize the tendency of e-commerce shoppers to order more than they intend to keep. Post-purchase solutions firm Narvar has said that, on […]


Customer Engagement, Customer Experience, Others, Tech

No AI could mean loss of consumers

April 11, 2018

Via: FierceRetail

Two-thirds of senior IT decision-makers believe that retailers that fail to adopt artificial intelligence (AI) will lose their competitive edge. In new global research by Feefo, a customer insights company, almost all of these IT respondents, 96%, also say that […]


Customer Engagement, Customer Experience, Retail Trends

Why large retailers are launching subscription programs in 2018

April 3, 2018

Via: Retail Dive

Retailers are at the beginning of a wave of experimentation and innovation in the direct-to-consumer subscription space, and customer expectations are continuing to grow. The movement originally driven by value, convenience, and replenishment is evolving because major companies such as […]


Customer Engagement, Customer Experience, Others, Tech

Building Retail VR Experiences Becomes Easier, Less Costly As Use Cases Expand

April 2, 2018

Via: The Retail TouchPoints Blog

Virtual Reality (VR) gets plenty of headlines and bullish growth projections. For retailers, the primary question remains: how can this technology be incorporated into the buying process, at a reasonable price point, and actually drive purchases? The good news for […]