Category: Customer Engagement

July 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful […]

July 9, 2024

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators. Powered by partnership management platform Impact.com, HSNfluencer allows the company to streamline its relationships with digital creators and […]

June 20, 2024

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]

June 14, 2024

A familiar sight has emerged at retailers of all shapes and sizes. From big box stores to pharmacy chains, consumers are encountering shelves filled with household goods locked behind glass. Even seemingly innocuous goods, like deodorant or laundry detergent, can […]

June 4, 2024

In an innovative move that merges reality with the virtual gaming world, IKEA has announced that it will pay a limited number of Roblox players £13.15 or €14.80 per hour to work in its virtual store experience, called “The Co-Worker […]

May 31, 2024

In April 2022, Home Depot appointed Matt Carey as its executive vice president of customer experience. It was a new role for the company at that time, with the aim of developing strategies to improve the customer experience across in-store […]

May 21, 2024

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While that definition doesn’t sound like it has much to do with commerce, millennial and Gen Z consumers are […]

May 16, 2024

In 2022, BrainTrust members discussed the notion of a phygital retail future. Now, over two years later, we take a look at how far this landscape has evolved in regards to digitizing the physical store. The integration of digital and […]

May 15, 2024

Reebok Impact marks a collaboration between Reebok and Futureverse coming to fruition. Last December, the two companies announced plans to launch the Reebok Impact virtual experience as part of the shoe brand’s efforts to showcase its products in a new […]

May 13, 2024

What would happen if you smushed an entire holiday season, with all its intensity and high stakes, into a period lasting less than two weeks? And just to make things even more complicated, what if your (perishable) product was a […]

May 10, 2024

Recent research from e-commerce consulting firm 2 Visions delves into consumer shopping habits, revealing intriguing insights into preferences across generations and regions. According to 2 Visions, which surveyed 2,411 Americans between February and April 2024, 72.41% of consumers believe that online shopping […]

April 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Studies indicate that consumers are willing to put their money where their mouth is, with products that make environmental, social […]

April 22, 2024

Universal Standard did a soft-pilot of Fit Liberty in 2017 with limited styles. Today, Fit Liberty includes denim, workwear, outerwear, dresses, athleisure and other designs. “While size fluctuation is a normal part of life, we don’t think it should dictate […]

April 9, 2024

Best Buy and Google have previously partnered on different products and services, including advertising, hardware and Google Chrome, the retailer said. Best Buy’s internal staffers will work with Accenture and Google to create, pilot and scale the new generative AI […]

April 5, 2024

Tired of being shouted at? We’d imagine you’ve experienced this once or twice if you’ve had to deal with a difficult customer. They’re enough to leave you feeling worn down and fed up. Whether you’re talking to a customer who […]

April 4, 2024

Costco has expanded its partnership with health care marketplace Sesame to offer weight loss care that includes individual clinical consultations and access to medications, if clinically appropriate and subject to their availability. For $179, Costco members will receive three months […]

March 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a […]

March 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to […]

February 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority (88%) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these […]

February 21, 2024

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for […]