Customer Engagement, Customer Experience
March 6, 2024
Via: Retail TouchPointsRetail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a […]
Customer Engagement, Customer Experience
March 5, 2024
Via: Retail TouchPointsIn the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to […]
Customer Engagement, Customer Experience
February 28, 2024
Via: Retail TouchPointsOut-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority (88%) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these […]
Customer Engagement, Customer Experience
February 21, 2024
Via: Retail TouchPointsOnline shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for […]
Customer Engagement, Customer Experience
February 21, 2024
Via: RIS NewsWith more consumers embracing digital wallets, mobile apps, online ordering, and delivery services, the way businesses drive customer loyalty is shifting. Today’s enterprises emphasize delighting customers by connecting experiences across devices and channels — meeting consumers when and where they […]
Customer Engagement, Customer Experience
February 16, 2024
Via: Retail TouchPointsIn the U.S., ecommerce spending is estimated to reach $1.7 trillion by 2027 – representing over 20% of overall retail sales. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. With the sector continuing to experience accelerated […]
Customer Engagement, Customer Experience
January 30, 2024
Via: RIS NewsCustomer satisfaction in retail is making a comeback. To uncover which companies have the highest customer satisfaction, the American Customer Satisfaction Index (ACSI) interviewed 40,264 customers (chosen at random and contacted via email from January 2023 to December 2023). The […]
Customer Engagement, Customer Experience
January 24, 2024
Via: Retail TouchPointsAs 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies […]
Customer Engagement, Customer Experience
January 22, 2024
Via: Retail TouchPointsIn the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative Optimization (DCO) can offer a transformative way to navigate […]
Customer Engagement, Customer Experience
January 16, 2024
Via: Retail TouchPointsPersonalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them […]
Customer Engagement, Customer Experience
January 12, 2024
Via: Retail TouchPointsAs 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Here […]
Customer Engagement, Customer Experience
January 9, 2024
Via: Retail TouchPointsCMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and […]
Customer Engagement, Customer Experience
January 8, 2024
Via: Retail DiveThe quest to deliver a seamless and satisfying customer experience is central to retail companies’ strategies, and those efforts are even more important as the industry’s “peak season” is in full swing. Overall retail spend this holiday season is expected […]
Customer Engagement, Customer Experience
January 2, 2024
Via: Retail TouchPointsWith the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. One way for brick-and-mortar stores to stay ahead of the competition is to […]
Customer Engagement, Customer Experience
December 26, 2023
Via: RIS NewsIn 2023, you could hardly move for mentions of generative AI and its applications. The upcoming year looks set for more of the same, as retailers and CPGs alike plan to pull ahead in their adoption of these buzz-generating technologies […]
Customer Engagement, Customer Experience
December 22, 2023
Via: Retail TouchPointsThe next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re on the cusp of […]
Customer Engagement, Customer Experience
December 18, 2023
Via: Retail DiveYou’re already staffing up your store, stocking up on inventory, and putting up the decorations – it’s that time of year when all retailers are preparing for the holidays, and anxiously awaiting to see if they’ll get the expected influx […]
Customer Engagement, Customer Experience
December 8, 2023
Via: Retail TouchPointsFrom Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture moments that have captivated almost the entire world. Everywhere you […]
Customer Engagement, Customer Experience
December 8, 2023
Via: Retail TouchPointsThis year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer […]
Customer Engagement, Customer Experience
December 4, 2023
Via: RIS NewsA mere 20 years ago, e-commerce was still very much in its infancy. For the most part, consumers were still going out to physical stores and purchasing items in the real world. However, in 2023, this is very much changing. […]