Online shoppers are shifting habits in the face of inflation

June 21, 2024

Forter and Talker Research’s report suggests that consumers are altering their shopping behavior in response to ongoing inflation woes.

Food-at-home prices saw an annual rate bump of 1.2% in March. The Consumer Price Index’s latest report noted that food prices rose 2.1% year over year in May. In a statement in April, President Joe Biden said that housing and grocery prices remain excessive and called upon retailers to cut prices.

Customers look for ways to reduce their spending and cut corners when in a financial pinch, Doriel Abrahams, principal technologist at Forter, said in a statement.

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