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Can Fast-Food Drive-Thru AI Become Mainstream?

June 19, 2024

McDonald’s is ending its AI-driven drive-thru ordering experiment with IBM by late July 2024. Despite the end of this partnership, McDonald’s believes AI voice ordering has potential for the future and will continue exploring new solutions for customers who prefer this style of service, according to Restaurant Business.

Mason Smoot, McDonald’s USA chief restaurant officer, acknowledged some successes but emphasized the need for broader exploration of AI solutions. While reasons for ending the IBM deal are unclear, McDonald’s remains open to future AI solutions for drive-thru orders, suggesting the potential for new partnerships to enhance restaurant technology.

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