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Category: Loyalty Programs


Customer Experience, Loyalty Programs

Target Mulls Paid Loyalty Program

February 8, 2024

Via: Retail TouchPoints

Target could soon be following in the footsteps of competitors Amazon, Walmart and Kroger by introducing a paid membership program, according to reporting by Bloomberg and other media outlets quoting people familiar with the matter. Titled “Project Trident” internally, the […]


Customer Experience, Loyalty Programs

Ulta to Debut Revamped Loyalty Program in the New Year

December 21, 2023

Via: Retail TouchPoints

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards, and along with the new […]


Customer Experience, Loyalty Programs

3 Ways Brands are Reimagining Loyalty Programs

August 8, 2023

Via: Retail TouchPoints

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others. That is why consumers […]


Customer Experience, Loyalty Programs

Should Retail Companies Offer a Lifetime Warranty?

July 17, 2023

Via: RetailWire

When offered by a retail company, a lifetime warranty is both a business strategy and a consumer benefit rolled into one, but with its fair share of pros and cons, it has become more controversial than ever. On the plus […]


Customer Experience, Loyalty Programs

Best Buy adds tiers to membership program

May 11, 2023

Via: Retail Dive

Retail’s consumer electronics segment continues to feel the pressures of an economic environment where people are less inclined to make discretionary purchases. At the height of the pandemic, when an unprecedented number of people transitioned to remote work or school, […]


Customer Experience, Loyalty Programs

Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

April 26, 2023

Via: Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite […]


Customer Experience, Loyalty Programs

Should More Retailers Roll Out Free Shipping Membership Programs?

April 18, 2023

Via: RetailWire

A university study concludes that paid, membership-based free shipping (MFS) programs can compensate for delivery costs, reduce customer churn and be a significant revenue source. Researchers from North Carolina State University and Texas A&M University calculated that MFS programs deliver […]


Customer Experience, Loyalty Programs

Brand Loyalty is Fading — Retailers Must Find New Ways to Deliver Value

March 13, 2023

Via: Retail TouchPoints

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. We marveled at the influence of the “power shopper” — […]


Customer Experience, Loyalty Programs

Retail Loyalty’s Moment is Now

February 28, 2023

Via: Retail TouchPoints

There’s no question that rising prices have altered consumer behaviors. Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all […]


Customer Experience, Loyalty Programs

Transforming Customer Loyalty with Emerging Technology

February 27, 2023

Via: Retail TouchPoints

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional connection between their brand and their customer to drive new […]


Customer Experience, Loyalty Programs

Overstock Looks to Drive Loyalty with New Co-Branded Credit Card

February 9, 2023

Via: Retail TouchPoints

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded Overstock Mastercard. “As a customer-focused online retailer, we’re always exploring new ways to better provide smart value,” […]


Customer Experience, Loyalty Programs

What to Do Before Your Best Customer Ghosts You

January 17, 2023

Via: Retail TouchPoints

Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and […]


Customer Experience, Loyalty Programs

Will Best Buy customers be okay with its rewards program changes?

January 12, 2023

Via: RetailWire

The good news if you are a My Best Buy rewards program member is that you will no longer be required to make a minimum purchase to receive free standard shipping on online orders. The bad news is that you […]


Customer Experience, Loyalty Programs

David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

December 8, 2022

Via: Retail TouchPoints

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty […]


Customer Experience, Loyalty Programs

Creating a Top Tier Loyalty Program

November 29, 2022

Via: Independent Retailer

Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of all brands and retailers, but it is becoming clearer that one-off orders focused on […]


Customer Experience, Loyalty Programs

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

September 22, 2022

Via: Retail TouchPoints

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. However, even with many of the last […]


Customer Experience, Loyalty Programs

Ikea to add increased benefits for loyalty program members

September 15, 2022

Via: Charged

Ikea has increased the number of perks for members of its loyalty program, including a 5% saving on eligible in-store purchases and offering “special” pricing on select delivery options online, it said in a release. The discount applies to the […]


Customer Experience, Loyalty Programs

How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty

September 2, 2022

Via: Retail TouchPoints

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. Competing on price presents several challenges to margins, but offering smaller and newer products can help […]


Customer Experience, Loyalty Programs

Transactional reward programs are easy, but do they build customer loyalty?

August 26, 2022

Via: RetailWire

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and […]


Customer Experience, Loyalty Programs

As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

August 3, 2022

Via: Retail TouchPoints

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs […]