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Parisian charm: 4 examples of the best in-store tech in Paris

February 20, 2023

Via: Charged

Many retailers are betting on in-store tech to attract and engage customers and this is increasingly becoming an expectation from shoppers.

Research from in-store media specialist Mood Media reveals that 41% expect digital payment and self-service technology, while 37% expect interactive screens and 39% expect the ability to customise services or products.

One place that is embracing in-store tech is the French capital, Paris. From connected changing rooms, interactive screens, self-checkouts and merry-go-rounds showcasing products, retailers in the city are using the power of tech to entice shoppers through the doors.

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