In store, online, across the world, and through our phones—there are more ways to buy today than ever before. Now you can pay through apps, shop for products on Facebook, or on Pinterest, and turn your phone into a POS card reader to accept payments anywhere offline—the distance between “I want” and “I have” is only getting shorter for today’s consumers.
In many ways messenger apps—Facebook, WhatsApp, WeChat—represent the next frontier. According to Business Insider, chat apps are overtaking social media when it comes to where today’s consumers are spending their time.
