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Will modest fashion become a mainstream retail opportunity?

February 13, 2023

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American Dream, the mega entertainment and retail complex in East Rutherford, NJ, announced plans to open The Address, billed as “the world’s first modest fashion department store” for Muslims, Orthodox Jews and others requiring or seeking cover-up styles.

The 55,000-square-foot space will sell “the world’s most sought-after modest brands” and feature weekly events, fashion shows and personal styling services.

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