While the results indicate that there’s not much love for Snapchat among marketers, there’s more to why so many fewer marketers are embracing the platform compared to Instagram. As eMarketer points out in its report, Instagram provides a lot of support for marketers to use its platform organically by sharing promotional posts and videos with their followers, without necessarily having to buy advertising.
Snapchat, though a similar platform to Instagram in many ways, is more of a paid advertising platform that doesn’t provide as much organic support to businesses wanting to use the platform for marketing purposes. Despite the difference, neither platform appears to be hurting for advertising revenue.
