Category: Customer Experience

January 17, 2024

Ikea, which debuted its Plan and Order Point store format in Dallas in November 2023, will add four additional locations this year, with more to follow. Smaller than traditional Ikea brick-and-mortar locations, these stores offer design consultations and serve as […]

January 16, 2024

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them […]

January 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Here […]

January 9, 2024

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and […]

January 8, 2024

The quest to deliver a seamless and satisfying customer experience is central to retail companies’ strategies, and those efforts are even more important as the industry’s “peak season” is in full swing. Overall retail spend this holiday season is expected […]

January 2, 2024

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. One way for brick-and-mortar stores to stay ahead of the competition is to […]

December 26, 2023

In 2023, you could hardly move for mentions of generative AI and its applications. The upcoming year looks set for more of the same, as retailers and CPGs alike plan to pull ahead in their adoption of these buzz-generating technologies […]

December 22, 2023

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re on the cusp of […]

December 21, 2023

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards, and along with the new […]

December 18, 2023

You’re already staffing up your store, stocking up on inventory, and putting up the decorations – it’s that time of year when all retailers are preparing for the holidays, and anxiously awaiting to see if they’ll get the expected influx […]

December 8, 2023

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture moments that have captivated almost the entire world. Everywhere you […]

December 8, 2023

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer […]

December 4, 2023

A mere 20 years ago, e-commerce was still very much in its infancy. For the most part, consumers were still going out to physical stores and purchasing items in the real world. However, in 2023, this is very much changing. […]

November 30, 2023

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, […]

November 29, 2023

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — […]

November 29, 2023

Malls were once the nucleus of “shopping culture.” They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. But […]

November 29, 2023

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and […]

November 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase […]

November 21, 2023

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF, and this share can be even higher for some department stores and specialty retailers. Emarketer […]

November 20, 2023

Consumer spending was top of mind as Target and Walmart released their third-quarter earnings, causing both retail giants to strike a cautious tone concerning inventory and the upcoming holiday season. Target While combating industry challenges like inflation and inventory shrink, […]