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Tag: marketing


Customer Engagement, Customer Experience

Boost Sales with These Five Social Media Steps

September 29, 2017

Via: Independent Retailer

Social media is such a vital part of business nowadays that it cannot be ignored. If harnessed in the right way, you can take back full control over your business’s social media profiles to be used as an advantage and […]


Others, Tech

Benefits of Digital Signage in Retail

September 27, 2017

Via: Independent Retailer

Digital signage has become the future of retail signage. Big name brands everywhere have begun using digital signage in stores nationwide to display information such as promotional material, product pricing and videos. But for the dozens of uses digital signage […]


In-Store Media, Tech

Study: Amazon’s role in online shopping presents opportunity for big brands

September 18, 2017

Via: Retail Dive

Kenshoo released a report, “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” with data points including: 56% of consumers will look on Amazon first to begin online shopping, 22% won’t look anywhere else if they find what they want, and […]


Customer Engagement, Customer Experience

3 Reasons You Should Invest in Event Marketing

August 14, 2017

Via: Retail Minded

Event marketing is a powerful marketing tool that provides customers with a real-time and tangible experience, unlike any other marketing method. Whether it’s a personal company event or part of a trade-show concept, events have historically been a successful method […]


Customer Engagement, Customer Experience

How to Appeal to the Green Back-to-School Shopper

August 8, 2017

Via: Retail Minded

As we soak up the last days of summer, it’s also time to start thinking about preparing for the back-to-school shopping season. Back-to-school is the second biggest shopping event of the year, and back-to-school shopping is expected to reach new […]


Retail Types, Stores

Best Buy unveils Dyson demo spaces in 90 stores

July 28, 2017

Via: Retail Dive

Best Buy on Thursday announced it will carve out space in 90 stores nationwide to dedicate to hands-on demonstrations of Dyson productions, according to a company blog post. The retailer is calling the spaces “Dyson Demo Experiences” because they’re set up […]


Others, Tech

Apple brings smart home experiences to stores

July 13, 2017

Via: Retail Dive

Apple has begun providing interactive demonstrations of its Home management app for its HomeKit smart home devices in 46 of its retail stores worldwide, TechCrunch reports. The demonstrations allow store visitors to launch the Home app from an Apple Watch, iPhone or […]


Customer Engagement, Customer Experience

Generational Insights: Creating the Perception of Value

July 12, 2017

Via: Retail Minded

Too many retailers are terrified of Generation Z based off of the fact that they’re comparison shoppers. It’s true that young shoppers are quick to hop on their Iphones to find the best price on an item, but there’s no […]


Others, Tech

The Digital Transformation of Retail

July 10, 2017

Via: Independent Retailer

You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the paint and now you are at the store to pick […]


Retail Trends

Competing With Amazon On High Street

July 3, 2017

Via: Retail Minded

The retail juggernaut Amazon’s decision to move more of its operations to bricks and mortar could be one of the biggest challenges to face the high street since the introduction of the internet. Although all major retailers have internet presence, […]