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Tag: marketing


Retail Types, Stores

Toys R Us brand property going up for sale

May 16, 2018

Via: Retail Dive

Even as Toys R Us goes through the process of shuttering entirely its domestic business, there are still ways the retailer might maintain a presence in the country where it grew up. For one, there are a couple parties reportedly […]


Retail Types, Stores

Best Buy debuts new look and messaging

May 10, 2018

Via: Retail Dive

Declaring its “Renew Blue” turnaround effort — focused on cost cuts, store closures, merchandise changes and improved customer service that halted its declines — “over,” Best Buy is now committed to growth with a series of moves in the less […]


Retail Trends, Retail Types, Stores

Has Nike hit peak crisis yet?

May 9, 2018

Via: Retail Dive

At what point does an exodus earn that label? Is it when the first man leaves and there’s the hint of more to come, or by virtue of its definition does it require a certain number? Generally speaking, an exodus […]


Customer Experience, Loyalty Programs

Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty

May 3, 2018

Via: Independent Retailer

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months. Euphemia Erikson, a VP at First Data, a company that’s behind 40% […]


Retail Trends

How Gen Z is driving a cultural shift in retail branding

May 2, 2018

Via: Retail Dive

Earlier this year, protests erupted at H&M stores in South Africa and fury spread globally on social media after a young black boy modeling a children’s sweatshirt printed with the phrase “coolest monkey in the jungle” appeared on the brand’s […]


Customer Engagement, Customer Experience

Targeting Gen Z: Who Are They and What Do They Want?

April 24, 2018

Via: Independent Retailer

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make […]


Retail Trends

Study: More than half of consumers have purchased through social media

April 24, 2018

Via: Retail Dive

Perhaps the most important takeaway from this study is the number of consumers purchasing through social media — an encouraging sign for retailers considering the success of Nike’s Air Jordan sellout on Snapchat. In addition to giving retailers more confidence […]


Retail Trends

Online traffic to major shopping sites dipped over the holidays

March 28, 2018

Via: Retail Dive

What’s interesting about this study is not which sites saw the biggest gains or even which sites finished in the top 10 overall for web traffic, all of which is fairly predictable. The more intriguing trend is that so many […]


Retail Trends

Whole Foods lays off marketing staff as Amazon centralizes ops

March 26, 2018

Via: Retail Dive

The efforts to centralize Whole Foods’ operations, initiated by the company before it was acquired, are continuing apace, raising questions about whether the grocer is losing its identity and how much that really matters. The store graphic artist is a […]


Others, Tech

Amazon, AARP reportedly working on tech for seniors

March 21, 2018

Via: Retail Dive

Due to their massive numbers, baby boomers have attracted retailers and marketers for decades now. The Beatles catalog alone continues to rack up sales thanks in large part to their enduring loyalty. As a generation, defined by the boom in […]