Tag: marketing

February 22, 2024

Home and furniture have remained among the challenging segments of retail in recent months as consumers continue to feel economic and inflationary pressures, shifting their spending away from discretionary purchases. Beyond Inc. has an opportunity to grow revenue, get more […]

February 12, 2024

Global trade patterns have been on the move for the last five years as U.S. companies continue to focus on diversifying their supply chains. Combine steep tariffs and an unprecedented pandemic with increasing climate disasters, geopolitical tensions, and greater consumer […]

November 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase […]

September 29, 2023

Fashion is a forward-thinking industry by nature and it’s unsurprising, therefore, that execs in this space also find themselves at the vanguard of revolutions in the tech space. Peter Akbar, global VP and chief customer officer, fashion at SAP, delves […]

June 20, 2023

Fireworks, barbecues, and patriotic parades—Fourth of July (Independence Day) is a day of celebration for many consumers across the US. As the summer heat sizzles and anticipation builds, retailers have an opportunity to harness the spirit of this holiday to […]

April 13, 2023

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn […]

January 5, 2023

Retailers have been running around tirelessly trying to keep up with consumer demands and the drastic shifts in the economy. With the year coming to a close and the economic outlook for 2023 looking uncertain, retailers are growing concerned. Supply […]

December 14, 2022

The influencer marketing industry has been a bull over the last decade and it shows no sign of slowing down in 2023. A new study from influencer marketplace Collabstr found 2023 to be a promising year for influencer marketing, with […]

December 7, 2022

Email marketing is the process of sending targeted, personalized emails to your customers and prospects to build relationships and drive sales. When done correctly, email marketing can be an extremely effective way to grow your business. Email can be used […]

November 22, 2022

Ecommerce retailers are working in an increasingly challenging environment. Alongside rising inflation and soaring costs, online competition is now fiercer than ever – and consumers are already cutting back as their disposable income continues to shrink. Retail businesses lose £billions […]

November 21, 2022

As the ‘golden quarter’ once again rolls around — the third since the pandemic began — retailers have learnt from experience to expect a direct challenge to business. In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought […]

November 8, 2022

The rising popularity of secondhand retail is hardly news. Even this report notes previously published research, including a study from GlobalData and ThredUp estimating that resale will grow 16 times faster than the broader clothing sector. In fact, in the […]

October 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. However, what worked in advertising a few years ago is no longer a guaranteed success today. As many brands have already started their campaigns, indie retailers […]

October 20, 2022

Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic mechanical beeper and texting customers instead when their wait is over. Shops are texting customers to let […]

September 30, 2022

Just about every business utilizes social media to try and increase brand awareness, but with more users joining different platforms every day, the competition can make it feel impossible to grow your audience. Getting creative and finding various ways to […]

September 8, 2022

Cappasity has launched Mertsy SDK, a mobile digitizing solution designed to help classifieds include immersive content production inside their apps. The solution can integrate the capturing and displaying of 3D product images directly into retailers’ mobile apps and websites. The […]

August 25, 2022

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer for 7-Eleven, in a press release. 7-Eleven is debuting two […]

August 23, 2022

Having an online presence is not an option anymore — it is a necessity, and one of the leading online platforms driving sales today is Instagram. By design, Instagram is a video and photo-friendly social media platform, but consumers are […]

August 23, 2022

More than three decades after the software’s arrival in the late eighties, surveys show CRM (customer relationship management) remains a frustration to many users. A survey of 511 sales and marketing professionals from Insightly and Ascend2 taken in April found […]

August 17, 2022

Retail CMOs have seen a rough few years, even before the impacts of the pandemic set in. In the first couple months of 2020, six retailers had named new CMOs or laid off existing ones in a reshuffling of the […]