Fashion is a forward-thinking industry by nature and it’s unsurprising, therefore, that execs in this space also find themselves at the vanguard of revolutions in the tech space.
Peter Akbar, global VP and chief customer officer, fashion at SAP, delves into the exciting intersection between AI, marketing, and fashion in this chat with CGT and RIS News editor Maia Jenkins to explore how this future-facing industry is leveraging generative AI and other technologies to optimize pricing and returns, tailor the customer experience, and boost supply chain resilience.
