Estée Lauder is looking to strengthen its AI capabilities after sifting through generative AI use cases submitted by employees last year and becoming an early adopter of ChatGPT Enterprise.
“Our partnership with Microsoft has already sparked incredible innovations,” CIO Michael Smith said in a LinkedIn post Friday. “I’m eager to continue this collaboration through our new AI innovation lab and bring AI to the forefront of beauty.”
Estée Lauder previously tapped Azure AI as the platform for its Voice-enabled Makeup Assistant app, which launched in 2023. The expanded partnership brings the cosmetics company dedicated resources from Microsoft to fuel its latest AI projects, such as the chatbot.
