image credit: Pexels

Return policies sway customer behavior: survey

March 21, 2024

The ICSC’s survey adds to the evidence that e-commerce means higher levels of returns.

A great majority of consumers who purposely over-order online are shopping for apparel: 87% of those surveyed said they order extra items to try on at home and return what they don’t want. Some retailers are instructing shoppers to keep items they want to return, with six in 10 survey respondents saying that retailers had given them full refunds and told them to keep their unwanted online purchases.

Read More on Retail Dive