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Foot Locker unveils new store concept in ‘critical year’

April 24, 2024

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Foot Locker is sending its stores back to the changing room.

The retailer’s first store of the future concept, which CEO Mary Dillon teased in an earnings call last month, opened Wednesday at the Willowbrook Mall in Wayne, New Jersey. Another one will open in Paris next week, ahead of the Summer Olympics, and more are planned for Melbourne, Australia, and Delhi, India, later this year. The new format fixes a number of problems the team had identified, including a lack of a cohesive store experience.

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