Bankrate’s research offers some insight into which demographics are gravitating toward BNPL platforms. While consumers with an annual household income of $100,000 or more made up the smallest group of BNPL users (39%), consumers earning between $80,000 and $99,999 made up the highest share of BNPL customers at 43%.
More than half of millennials (55%) and Gen Z (51%) consumers have used BNPL services, a greater share than Gen Xers (31%) and boomers (25%).
