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Amazon Looks To Elevate Discovery With AI-Driven Chatbot

February 5, 2024

Amazon is launching its first AI-powered shopping assistant to empower mobile shoppers to search by query with answers delivered in a conversational context.

Called “Rufus” after the dog of two early employees, the chatbot is based on a large language model trained on the company’s product catalog, customer reviews, community questions, and “information from across the web.”

Under its traditional search bar, shoppers manually type keywords or product names, seeking either a specific item or looking for one based on its features.

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