Nordstrom’s marketplace launch comes after the retailer last month said it planned to lean into its e-commerce business. CEO Erik Nordstrom said during a Q4 earnings call that the retailer is enhancing its online personalization features.
In recent years, other major retailers, including Macy’s, Walmart and Michaels, have created third-party marketplaces. However, instead of opening its site to a wide swath of sellers, the company carefully selected its marketplace brand partners “to ensure that our marketplace experience drives the relevance and inspiration that Nordstrom customers expect from us,” according to Miguel Almeida, Nordstrom’s president of digital and customer experience.
