Tag: SMS

Customer Engagement, Customer Experience

How to Use SMS to Reach Today’s Consumers

October 20, 2022

Via: Independent Retailer

Due to the pandemic, small businesses are implementing new solutions to keep in contact with their customers. Local restaurants are nixing the classic mechanical beeper and texting customers instead when their wait is over. Shops are texting customers to let […]

Customer Experience, Loyalty Programs

It’s time to make your loyalty program mobile-first

December 6, 2021

Via: Retail Dive

For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and […]

Customer Engagement, Customer Experience

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

November 30, 2021

Via: Retail TouchPoints

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Commercial email open and click rates are on the […]

Customer Engagement, Customer Experience

Study: 72% Of Shoppers Say Texting Improves Support Experience, But Retailers Fail To Promote It

April 6, 2020

Via: Retail TouchPoints

While only 25% of shoppers use text/SMS messages to contact customer support and 29% use live chat, retailers may have a real opportunity to increase usage of these communication vehicles by improving their visibility online, according to a survey from […]