For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and continuously engage with your brand. That’s where loyalty comes in.
A loyalty program is the perfect solution for maintaining customer engagement while providing value. And, to be most effective, it needs to be tailored to fit the mobile-first consumer, especially the 76% of loyalty members who prefer to engage with a brand via SMS.