Tag: Back-to-School Shopping

August 14, 2018

Back to school shopping for both college and K-12 students is in full swing. This year, combined spending for K-12, college and graduate students is predicted to reach 82.8 billion in the US alone. To put things into perspective and […]

July 17, 2018

Back-to-school shopping is retail’s second most important sales season, but with it comes budget concerns for both parents and many teens, who according to the National Retail Federation, will spend on average $35.60 of their own money. With many parents […]

August 10, 2017

As almost half of Pandora’s listeners have students in their homes or are students themselves, the music streaming service conducted a back-to-school (BTS) survey to see what students were spending their money on in 2017. By the first week of July, 42% […]

June 15, 2017

U.S. back-to-school sales in July and August this year will grow to $857.2 billion, a 4% increase over 2016, which saw record sales in key categories, according to a forecast from e-commerce research firm eMarketer. The back-to-school retail season is […]

August 15, 2016

Often when a shopper is loyal to a brand, product, or company, it’s simply because they have a long history with it. That’s why retailers are trying to hook college-age students now — even before full-time jobs bring them a […]

July 22, 2016

Around half of parents have already started their back-to-school shopping, June 2016 research found. About a third had already begun when surveyed, while another 17% planned to do it two months before school starts, meaning they are already under way. […]

July 5, 2016

The back-to-school season will follow a disappointing 2015 holiday season and winter for many US retailers, but the remainder of 2016 should bring some moderate improvement. eMarketer expects US retail sales will increase 2.6% in 2016, up from 1.4% growth […]