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42% of back-to-school shoppers have researched, purchased by early July

August 10, 2017

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As almost half of Pandora’s listeners have students in their homes or are students themselves, the music streaming service conducted a back-to-school (BTS) survey to see what students were spending their money on in 2017.

By the first week of July, 42% of BTS shoppers had researched or purchased some BTS items. Specifically, 29% had conducted research and 21% had made at least one purchase.

Where in the U.S. are students making the biggest dent in retail? The Southeast and Midwest are leading the share in early BTS shopping, with 44% and 43% of those demographics having started BTS shopping.

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