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Retailers Trying To Lure College Customers Now So They’ll Become Lifelong Shoppers

August 15, 2016

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Often when a shopper is loyal to a brand, product, or company, it’s simply because they have a long history with it. That’s why retailers are trying to hook college-age students now — even before full-time jobs bring them a disposable income — in the hopes that they’ll become lifelong shoppers.

This is the perfect season for those efforts, as parents and students are shelling out the big bucks on back-to-college supplies for their dorm rooms and apartments: according to a National Retail Federation survey cited by the Chicago Tribune, the average family with college-age kids expects to spend $888.71 on getting ready to go back to school.

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