Around half of parents have already started their back-to-school shopping, June 2016 research found. About a third had already begun when surveyed, while another 17% planned to do it two months before school starts, meaning they are already under way.
Rubicon Project and Penn, Schoen & Berland Associates (PSB) surveyed 1,506 US adult internet users with kids in grade school or who will be college freshmen in the fall. For the most part, parents are prepared for the back-to-school season. Aside from those that have already begun their shopping, 37% said they plan to begin shopping a month before school starts.
