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Tag: ads


Customer Engagement, Customer Experience

Have You Heard About the Power of Retail Audio Advertising?

November 9, 2023

Via: RetailWire

Rolling Stone recently published an article drawing attention to the importance and often underappreciated power of retail audio advertising. The author, Amanda Dorenberg, claims that “the quarantine highlighted consumers’ demand for multisensory buying experiences, and no other medium fortifies the […]


Customer Engagement, Customer Experience

Immersive Tech for Classified Ads can Increase Online Sales

May 26, 2023

Via: Retail TouchPoints

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for […]


Customer Engagement, Customer Experience

Most Amazon shoppers don’t notice ads

March 26, 2018

Via: Retail Dive

In his argument that Amazon is on pace to become one of the first-ever $1 trillion companies by the end of this year, Morgan Stanley analyst Brian Newark noted a few months ago that its advertising business is formidable, with […]


News & Trends

Wal-Mart taps Tinseltown talent to craft its Oscars ads

January 27, 2017

Via: Retail Dive

Wal-Mart, which will be advertising during the Academy Awards telecast for the first time when this year’s event airs Feb. 26, has drafted famous filmmakers Antoine Fuqua, Marc Forster and the team of Seth Rogen and Evan Goldberg to direct […]