Wal-Mart, which will be advertising during the Academy Awards telecast for the first time when this year’s event airs Feb. 26, has drafted famous filmmakers Antoine Fuqua, Marc Forster and the team of Seth Rogen and Evan Goldberg to direct the commercials the retailer plans to run during the program, according to AdAge.
The directors each will make a 60-second short film using a Wal-Mart receipt as their inspiration. The six items on the receipt include bananas, paper towels, batteries, a scooter, wrapping paper and video baby monitor.
