In his argument that Amazon is on pace to become one of the first-ever $1 trillion companies by the end of this year, Morgan Stanley analyst Brian Newark noted a few months ago that its advertising business is formidable, with an estimated 22% compound annual growth rate by 2022, by his measure. JP Morgan similarly estimates that Amazon’s advertising revenue could surge 61% this year to $4.5 billion from $2.8 billion in 2017, according to CPC Strategy’s report. And Forrester Research, which found that 44% of ad buyers already use Amazon’s Advertising Platform, expects marketers to increasingly turn to it.
