image credit: Pexels

Are loyalty cards key to online-to-offline attribution?

February 20, 2020

Kroger said its self-service advertising platform now leverages three sources — its own customer loyalty program, data science from its media advertising business and Microsoft PromoteIQ — to allow brands for the first time to view in-store and online sales results attributed to advertising campaigns across the grocer’s properties.

With the platform, marketers can sponsor product listing ads and banner display ads on Kroger websites and mobile apps. Kroger applies only 100 percent verified transactions from both in-store and online customers.

Read More on RetailWire