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Tag: generative AI


Customer Engagement, Customer Experience

Amazon unveils cookieless ad-targeting solution

June 20, 2024

Via: Retail Dive

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]


Customer Engagement, Customer Experience

Best Buy to use generative AI for virtual assistant, customer support experiences

April 9, 2024

Via: Retail Dive

Best Buy and Google have previously partnered on different products and services, including advertising, hardware and Google Chrome, the retailer said. Best Buy’s internal staffers will work with Accenture and Google to create, pilot and scale the new generative AI […]


Editorial

Future-Proofing Retail Operations from 2024 and Beyond

March 25, 2024

Via: Mary Gamet

In the ever-turbulent currents of retail, success has always revolved around a customer-centric approach. But in 2024, that parallel is more evident than ever due to numerous technological advancements. As global companies adopt and start to depend on digital commerce […]


Suppliers

Harnessing generative AI for smarter supplier negotiations

March 1, 2024

Via: SCMR Editorial

Of the numerous AI applications in supply chain management, supplier selection, risk resilience, and contract negotiation are often cited as offering the most potential for generative AI. The need for high volumes of text and data makes these areas particularly […]


FMCG products, Retail Types

5 Takeaways on Putting Generative AI To Work in Food Retail

January 24, 2024

Via: RIS News

The FMI Midwinter Executive Conference keynote session “Putting Generative AI to Work for Food Retail” brought industry leaders together to discuss the transformative impact of artificial intelligence (AI) in the grocery retail industry. Sponsored by Invafresh, Doug Baker, vice president, […]


Others, Tech

Retailers, hyped about generative AI, deploy customer-facing tools

January 23, 2024

Via: Retail Dive

Retailers are turning to generative AI to power search engines and chatbots in a push to make digital experience more helpful and convenient. As generative AI lays the foundations for the next generation of web experiences, retailers are developing use […]


Others, Tech

NRF Big Show: Where Will AI Be Most Transformative for Retail?

January 19, 2024

Via: RetailWire

At a session at the NRF 2024: Retail’s Big Show, Amy Eschliman, managing director of retail at Google Cloud, predicted that generative AI (GenAI) could be as disruptive as the arrival of the internet or mobile phones. “These massive transformations […]


Others, Tech

AI Steps into the Retail Arena

January 11, 2024

Via: Retail TouchPoints

Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. As the use cases for this technology […]


Customer Engagement, Customer Experience

How Amazon Leverages Generative AI to Boost Customer Engagement and Store Experience

December 26, 2023

Via: RIS News

In 2023, you could hardly move for mentions of generative AI and its applications. The upcoming year looks set for more of the same, as retailers and CPGs alike plan to pull ahead in their adoption of these buzz-generating technologies […]


E-payment & Data Security, Tech

Mastercard Is Redefining Personalized Retail Experiences With Dynamic Yield

December 18, 2023

Via: RetailWire

In the ever-evolving world of retail, personalization has moved from a nice-to-have to a must-have. In response to this shift, Dynamic Yield by Mastercard recently launched Shopping Muse, a cutting-edge artificial intelligence (AI) tool that’s refreshing the way consumers discover […]


Customer Engagement, Customer Experience

Transforming Holiday Marketing in CPG Retail with Generative AI

November 22, 2023

Via: Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase […]


Customer Engagement, Customer Experience

What to Expect and What to Wish for from Retailers this Holiday Season

September 18, 2023

Via: Retail TouchPoints

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in […]


E-commerce, Retail Types

Ebay Develops New AI Listing Tool to Streamline Seller and Buyer Experiences

September 11, 2023

Via: Retail TouchPoints

Sellers on any online marketplace know that the key to success is a well-constructed product detail page (PDP). But putting together a good PDP can be time-consuming, which is why many marketplaces are now rolling out AI-powered tools to help […]


Others, Tech

Preparing for a Very Generative AI Holiday Shopping Season

August 24, 2023

Via: Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. are using generative AI […]


Others, Tech

Generative AI for Personalized Service and a Competitive Edge in Ecommerce

July 14, 2023

Via: Retail TouchPoints

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order […]


Others, Tech

4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

July 10, 2023

Via: Retail TouchPoints

Apple co-founder Steve Jobs once said, “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” The world of retail is getting ready for its iPhone […]


E-commerce, Retail Types

Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI

May 24, 2023

Via: RIS News

Tapestry (parent company to such brands as Kate Spade and Coach) is bolstering its marketing efforts by leveraging generative AI tech to automate online personalization, and Marks & Spencer is following close behind. Tapestry is implementing technology that automatically generates […]


News & Trends

Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

April 28, 2023

Via: Retail TouchPoints

Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was […]


Others, Tech

Guiding the Customer Journey With Generative AI

April 26, 2023

Via: RIS News

ChatGPT has dominated headlines across all industries, and while it may be tempting to just jump in, it’s important for retailers to take note of the positives and negatives that come with this new tech tool; a new form of […]


Others, Tech

How Will Generative AI Shape Retail Customer Service?

April 5, 2023

Via: RetailWire

Customer service reps (CSRs) continue to land on lists of the top ten jobs at risk due to advances in conversational artificial intelligence (AI). Some observers, however, are hopeful the technologies only reinvent the role for the customer’s benefit instead […]