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Mastercard Is Redefining Personalized Retail Experiences With Dynamic Yield

December 18, 2023

In the ever-evolving world of retail, personalization has moved from a nice-to-have to a must-have. In response to this shift, Dynamic Yield by Mastercard recently launched Shopping Muse, a cutting-edge artificial intelligence (AI) tool that’s refreshing the way consumers discover and interact with products online. Dynamic Yield, a company acquired by Mastercard in 2022, is a six-time Leader in the Gartner Magic Quadrant for Personalization Engines.

Shopping Muse strives to understand consumer language, translating informal, colloquial phrases into tailored product recommendations. Users can wade through the river of modern aesthetics, trending styles, dress codes, and even unconventional search terms like “cottagecore” and “beach formal” effortlessly.

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