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Retailers, hyped about generative AI, deploy customer-facing tools

January 23, 2024


Retailers are turning to generative AI to power search engines and chatbots in a push to make digital experience more helpful and convenient.

As generative AI lays the foundations for the next generation of web experiences, retailers are developing use cases with customers in mind. Companies are rolling out the technology in ways that can improve existing journeys, rather than create entirely new ones.

Walmart, one of retail’s leaders in this area, announced generative AI-powered search tools designed to enhance its app in the days before the National Retail Federation’s Big Show conference, held Jan. 14-15 in New York City. The retailer discussed its plans in greater detail during the event.

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