Walmart is diving deeper into immersive experiences. Walmart Realm features influencer-led, virtual shops that are meant to shorten the distance between inspiration and shopping.
“At Walmart, we’re embracing innovation with e-commerce experiences designed with the virtual world at the heart,” White said regarding the Walmart Realm debut. “This latest innovation is reshaping the retail landscape, and we’re thrilled to bring it to our customers.”
Last summer, the retailer introduced its Supercampus game within Roblox just in time for the back-to-school shopping season. Within the game, players could solve puzzles and play using 3M, Crayola and Bic products.
