Grocery Outlet, the closeout grocer, plans to introduce its first private label program in the third quarter of 2024, with a goal of increasing basket sizes and margins.
On the company’s first-quarter analyst call, RJ Sheedy, president and CEO, said about 100 private-label SKUs will be introduced by the end of the year. The first items to hit the stores will be in the beverage and grocery categories, followed by additional items in both of these categories as well as within the dairy, household, and baking categories.
Sheedy said he expects that private-label assortments will “become another key differentiator, providing even more value and excitement for our customers” while supporting “inventory consistency.” Many items will be priced cheaper than those they’re replacing.
