Retail Systems Research, LLC has released its findings from its 2016 Benchmark Report, Digital Divergence: The Future Of Digital Commerce. The report, based on a survey of 120 retailers, found that retailers believe digital convergence is out of reach, despite their best intentions. And, perhaps even more startling, it increasingly looks like digital convergence means different things to different types of retailers.
“Digital convergence has not yet been achieved – it takes only a stroll through a retailer’s online touchpoints to see how disconnected their digital strategy really is,” says Nikki Baird, managing partner at RSR Research and co-author of the report.
