In addition to posting, liking and commenting on photos, Instagram users now can also purchase from their favorite brands.
Starting Tuesday, Nov. 1, the mobile-driven social site added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.
Building on its users’ desire to do their homework before purchasing merchandise, “this test gives our community valuable steps to find more information along their shopping journey before they make a purchase,” according to the Instagram for Business blog.
