Regional grocer Raley’s Supermarkets is upgrading its omnichannel customer experience with an eye toward mobile convenience and personalized service.
West Sacramento, California-based Raley’s, which operates 122 stores under four banners in California and Nevada, is launching a new e-commerce platform called E-Cart. Based on technology from Unata, E-Cart includes features that aid the web, mobile and in-store shopping experience.
